The 2.0 is definitely everywhere. Swedish Library Association organised in May 23-25 their annual meeting. Theme was a 2.0 concept Library 2.0 (Bibliotek 2.0) originally coined by Michael Casey in autumn 2005. Like the original World Wide Web itself (or web 1.0 in 2.0 jargon), the emergence and increasing availability of 2.0 technologies are having a significant effect on the information business in libraries and beyond in all other information and knowledge based organisations. The eventual changes are related to the technologies, but it seems that they are related even more to the changes in attitudes and preferences, and in the culture of information use and provision. The 2.0 might have a potential to affect not only the organisations or services (such as libraries), but also the interaction between organisations and there stakeholders.