TY - JOUR
AU - Isto Huvila
AB - Purpose The purpose of this paper is to discuss the affective premises and economics of the influence of search engines on knowing and informing in the contemporary society. 

Design/methodology/approach A conceptual discussion of the affective premises and framings of the capitalist economics of knowing is presented. 

Findings The main proposition of this text is that the exploitation of affects is entwined in the competing market and emancipatory discourses and counter-discourses both as intentional interventions, and perhaps even more significantly, as unintentional influences that shape the ways of knowing in the peripheries of the regime that shape cultural constellations of their own. Affective capitalism bounds and frames our ways of knowing in ways that are difficult to anticipate and read even from the context of the regime itself. 

Originality/value In the relatively extensive discussion on the role of affects in the contemporary capitalism, influence of affects on knowing and their relation to search engine use has received little explicit attention so far. 
BT - Aslib Journal of Information Management
DO - 10.1108/AJIM-11-2015-0178
LA - eng
M1 - 5
N2 - Purpose The purpose of this paper is to discuss the affective premises and economics of the influence of search engines on knowing and informing in the contemporary society. 

Design/methodology/approach A conceptual discussion of the affective premises and framings of the capitalist economics of knowing is presented. 

Findings The main proposition of this text is that the exploitation of affects is entwined in the competing market and emancipatory discourses and counter-discourses both as intentional interventions, and perhaps even more significantly, as unintentional influences that shape the ways of knowing in the peripheries of the regime that shape cultural constellations of their own. Affective capitalism bounds and frames our ways of knowing in ways that are difficult to anticipate and read even from the context of the regime itself. 

Originality/value In the relatively extensive discussion on the role of affects in the contemporary capitalism, influence of affects on knowing and their relation to search engine use has received little explicit attention so far. 
PY - 2016
EP - 566–588
T2 - Aslib Journal of Information Management
TI - Affective capitalism of knowing and the society of search engine
UR - http://dx.doi.org/10.1108/AJIM-11-2015-0178
VL - 68
SN - 2050-3806
ER -