00893nas a2200133   4500000000100000000000100001008004100002260002200043100001600065700001800081245001200099300001200111520063600123       2017                            d  bRoutledgeaLondon1 aIsto Huvila1 aGertraud Koch00aArchive  a40–523 aIn the contemporary society, archive is a common metaphor of memory and permanence and it can refer to a collection of old files and web pages at the same time as it has a specific, rather different meaning in the context of the keeping of formal archives. This chapter brings together formal and informal understandings of archive and explicates how understanding of this particular cultural technique and a practice of collecting, preserving and making materials available helps us to unravel something very fundamental of the underpinnings of the aspirations to digitise and keep digital artefacts in the contemporary society.